#GAWA

The Green and White

Ahead of the UEFA EURO 2020 qualifiers, the Irish FA commissioned us to establish a new brand architecture for the men’s senior team. Following a discovery session we made the decision to put supporters at the heart of the idea. The campaign leads with striking photography featuring fans of all ages which reflects the broad range of support that Michael O’Neill’s side attracts. That imagery is supported by video content from players, fans and celebrity supporters talking about how the team’s colours – ‘the Green and White’ - bring people together.

It is supported by video content from players, fans and celebrity supporters talking about how the colours – ‘the Green and White’ - bring people together in the country and how everyone can take pride in the Northern Ireland team.

Irish FA Director of Communications Neil Brittain commented: “The #GAWA (Green and White Army) are renowned throughout the world for the support that they give the Northern Ireland team. They win awards, travel in huge numbers and create an unbelievable atmosphere. We will always showcase our team, but for the start of this campaign we felt it was right to highlight the fans. Our partners at Designroom Sport really bought into this vision and created a campaign that celebrates supporters and which uniquely makes them the heroes of a this qualification campaign."

“Designroom Sport really got under the skin of the Irish FA. They researched the history of Northern Ireland football, met with fans and engaged with stakeholders. They have come up with a campaign that is unique in its creative direction and superb in its execution. We are delighted with the results and have no doubt that this new brand architecture will encourage many more people to get behind Northern Ireland in 2019."

Neil Brittain

Irish FA Director of Communications